[GUIuiui] - Mit Nutzern allein ist kein Blumentopf zu gewinnen

Ein interessanter Text, der am Beispiel von Apple und IKEA zeigt, dass Entwicklungen auf der Basis von Nutzerstudien und der Befragung von Nutzern ("User-Led Innovation") nicht zu herausragenden Produkten führen.

One evening, well into the night, we asked some of our friends on the Apple design team about their view of user-centric design. Their answer? “It’s all bullshit and hot air created to sell consulting projects and to give insecure managers a false sense of security. At Apple, we don’t waste our time asking users, we build our brand through creating great products we believe people will love." One of us had the privilege of working closely with IKEA’s global brand and design leaders; at IKEA the unspoken philosophy is: “We show people the way.� IKEA designers don’t use user studies or user insights to create their products. When I asked them why, they said “We tried and it didn’t work.�